More on the Soup Peddler
John Moore continues his riff on the Soup Peddler. Brand Autopsy: Food and Wine … and The Soup Peddler!. Take a few minutes and browse his recent posts while you’re there…
Thanks to you
Here’s the first school built as a result of sales of The Big Moo. I’m aware that I’m posting about this book more than anything I’ve ever worked on before, but when you see pictures like this, I think it makes it worth it.
Thanks to my 32 colleagues who are donating all their proceeds to charity. More schools to come.
And here’s a look at the village in Nepal (more than 275 families) that will have their lives changed forever. It would be okay with me if you bought 1,000 more copies..
Tires are a commodity?
Right?
Nope. Erik Severin points us to Burnout, tire roasting cool pictures, Fast Cool Cars.
Turning a noun (tires), into a gerund (drifting, peeling, moving, red).
PS Diego beat me to it.
No accounting for taste
Today’s Big Moo review teaches a lesson: Solopreneurial Tendencies: It’s the Big Moo Review…. When I handed in the manuscript, five different people read it and gave me feedback. And every single person disliked a few of the entries.
The thing is, the entries they didn’t like were completely different. In fact, the chances that an entry would be beloved by someone dramatically increased when it turned out that someone else didn’t like it.
Sharilyn picked out her favorite entry. And yes, it was one of the entries an earlier reader said, "didn’t really work for me."
Edges. Again.
The best customers leave first
The New York Times reports that newspapers are in even more trouble that we thought. The Philadelphia Inquirer lost 30% of its subscription base in the last twenty years.
For just about any venture, it’s the first customers that pay the rent, and the last ones that make a profit. It’s hard to imagine anyone going back to newspapers, isn’t it?
Sunday pictures
Outside a major book event in NYC last week.
Joi Ito began defacing his laptop several years ago. I finally got the nerve up last week. Here’s one I saw at a conference last week.
This is an important breakthrough, because it finalizes the transition of computer from heavy iron into personal (disposable) fashion statement.
Well, telling the truth is a good thing, but I’m not sure it’s working, at least not in this case…
Another Moo review
Thanks! Link: Fresh Glue: Good enough…or remarkable?.
The next free ebook (Squidoo!)
Everyone’s an Expert (about something).
How do you get more people to visit your site?
or buy your product?
or donate to your charity online?
How do you get your ideas to spread?
If you work on the web, this is one of the biggest questions you wrestle with. It has led to SEO and to AdWords, to banners and to online copywriting, to blogs and to tags…
This is an ebook about getting more by presenting less.
Here’s my short take on what you’ll find in the ebook:
“For
a long time, the web has been about more. More links, more traffic,
more hits, more choices. In the face of all that more, many sites (and
most surfers) are not getting what they want. This free ebook proposes a
different way of achieving your goals: less.”
The ebook
outlines a technique that will increase PageRank, user satisfaction,
clickthrough and the spread of your ideas, whatever those ideas are.
I’m excited enough about this idea that I’ve spent the last 5 months assembling a team that is building a platform called Squidoo. My goals? To raise a lot of money for the charities of your choice (or for you) at the same time we make it easier for you to spread your ideas. And to do both of those things while making it easier for people to find what they’re looking for online.
It
doesn’t matter if you use Squidoo or not… the idea of a lens makes
sense whether you post it yourself or let us host it for you.
Squidoo isn’t ready yet. Our very limited size beta test starts on October 17th, and we’ll be adding people a few hundred at a time after that. So, if you decide to sign up, please be patient. And if you’re in a hurry, go build your own lens! Less, this time anyway, really is more.
(another) Big Moo Review
as promised.
Link: The Big Moo (Reviewed at WorkHappy.net).
I
think I’d describe this book as a collection of the very best blog
posts from the very best authors on business. Pithy, inspiring and fun.